by James Casale | Sep 4, 2021 | Health Care Business, Management and Leadership, Marketing and Sales
If you studied business, you were exposed to Philip Kotler’s text book, ‘Marketing Management.’ It’s a good encyclopedia of marketing and through the book, you come to realize that effective marketing incorporates all aspects of business – product development,...
by James Casale | Jun 26, 2021 | Health Care Business, Management and Leadership, Technology
We are all failures, at least the best of us are. – M. Barrie Baby even the losers Get lucky sometimes Even the losers Keep a little bit of pride They get lucky sometimes. – Tom Petty, Even the Losers, – Damn the Torpedoes Many organizations are not...
by James Casale | Jun 26, 2021 | Finance, Human Effectiveness, Management and Leadership, Technology
The disciplines of Total Quality and Six Sigma methods have become prominent in many progressive health care organizations. Six Sigma was a very hot topic in the late 90’s when I worked for a Fortune 50 company . In my first job in health care, the President of the...
by James Casale | Jun 9, 2021 | Legal Business, Management and Leadership, Marketing and Sales, Technology
In March 2020, many attorneys wondered what impact the Covid-19 epidemic and resulting financial difficulties would have on their practice. A new universe emerged which included fewer new clients, social distancing, employee quarantines, and video meetings. Government...
by James Casale | Mar 13, 2021 | Health Care Business, Management and Leadership, Marketing and Sales
The Immutable Laws of Marketing Anyone who has studied marketing is familiar with the teachings of ad agency gurus Al Ries and Jack Trout. While technology has radically changed the landscape of marketing and advertising today, and many of their company examples...
by James Casale | Mar 13, 2021 | Health Care Business, Management and Leadership, Technology
Like many other industries, the business of healthcare continues to undergo changes that create challenges, and opportunities. We briefly discuss here some of the top trends that health care leaders need to address to succeed both short and long term in this dynamic...