Marketing
Brand building and persuasive communication using all key marketing channels.
Marketing is not Smoke and Mirrors. It is a dynamic process that incorporates every discipline of business and every aspect of your company. In fact, every person in your organization needs to contribute to your marketing success.
When we think of marketing today, we often think about Facebook, Instagram, banner ads and Tik Tok videos. To develop a successful marketing, program, we need to go back to the ‘old school’ rules and build our foundation before we move on the exciting stuff. One important way of assessing your marketing program is through the Marketing Mix – Product, Price, Place and Promotion.
- Product: Your offering to the market and the attributes and benefits to your customer.
- Price: How much should you charge for your product to maximize sales and profit?
- Place: Where – location and distribution channels – should you offer your product to maximize business?
- Promotion: Tactics and programs you use to promote customers to try your product or service. You want to be able to measure these results.
Your brand is your name, logo and any other symbols that identify your company. By developing a positive brand identity and equity, you will take your business to the next level of success.
You develop your brand identity and equity by delivering a fantastic product or service and then effectively telling our story to the market.
You tell your story many effective methods and channels.
- Influencer marketing
- Relationship marketing
- Outbound marketing
- Inbound marketing
- Guerilla marketing
- Viral Marketing
- Print advertising
- Outdoor advertising
- Banner ads
- Print materials
- And more
We collaborate with our strategic partner – Milorian Marketing Agency – to create and run highly effective marketing programs for clients. Please contact us to learn how we can help you win in your marketing efforts.
