Marketing Is Not Smoke & Mirrors
If you studied business, you were exposed to Philip Kotler’s text book, ‘Marketing Management.’ It’s a good encyclopedia of marketing and through the book, you come to realize that effective...
Winning by Losing
We are all failures, at least the best of us are. - M. Barrie Baby even the losers Get lucky sometimes Even the losers Keep a little bit of pride They get lucky sometimes. - Tom Petty, Even the...
The Guru
The disciplines of Total Quality and Six Sigma methods have become prominent in many progressive health care organizations. Six Sigma was a very hot topic in the late 90’s when I worked for a...
How Law Firms Can Survive – and Thrive – Post Covid
In March 2020, many attorneys wondered what impact the Covid-19 epidemic and resulting financial difficulties would have on their practice. A new universe emerged which included fewer new clients,...
The Immutable Laws of Marketing
The Immutable Laws of Marketing Anyone who has studied marketing is familiar with the teachings of ad agency gurus Al Ries and Jack Trout. While technology has radically changed the landscape of...
Top Business Trends in Healthcare
Like many other industries, the business of healthcare continues to undergo changes that create challenges, and opportunities. We briefly discuss here some of the top trends that health care...
The Basics of Business Factoring
One of the oldest forms of business financing, Factoring is the cash-management tool of choice for many companies. Factoring is actually very common in certain industries, such as the clothing...
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